CNU professor teams with garden center to earn marketing honor
News Release - Nov. 29, 2006
Media contact:
Karen L. Gill
Office of Communications and Public Relations
(757) 594-8428
(NEWPORT NEWS, Va.) — A Christopher Newport University professor, working in conjunction with McDonald Garden Center, has won a national marketing award.
Dr. Lisa Spiller, professor of marketing in the Joseph W. Luter, III School of Business, helped develop a case that focused on McDonald Garden Center’s Garden Rewards Program.
The Direct Marketing Educator’s Foundation Case Writers’ Workshop presented first place to the Garden Rewards Program case at the 18th annual awards and educators conference in October in San Francisco. The competition is co-sponsored by the Direct Marketing Educational Foundation and The Chicago Association of Direct Marketing.
Dr. Spiller worked with McDonald Garden Center’s Marketing Director Pat Overton and a research colleague, Dr. Carol Scovotti of the University of Wisconsin-Whitewater, to develop the case. The Garden Rewards Program was started at McDonald Center locations in Virginia Beach, Hampton and Chesapeake in 2001, and it now will be used for business and marketing case studies in college classes around the country.
Christopher Newport University is a four-year public university in Newport News, Virginia. CNU enrolls 4,800 students in programs through its College of Liberal Arts and Sciences and the Luter School of Business and offers great teaching, small classes and an emphasis on leadership, civic engagement and honor. Visit us at www.cnu.edu.