CNU Professor’s Case Wins Second Place in National Competition
News Release - November 13, 2007
Media Contact:
Emily L. Lucier
Press Secretary and Media Manager
emily.lucier@cnu.edu
(757) 594-8428
(NEWPORT NEWS, Va.) - Dr. Lisa Spiller, Professor of Marketing at the Joseph W. Luter, III, School of Business at Christopher Newport University, working in conjunction with Coldwell Banker Professional Realtors (CBPRO), has received a 2nd place award in a national competition. Dr. Spiller helped develop a case that focused on CBPRO marketing strategies. The Direct Marketing Educator’s Foundation Case Writer’s Workshop presented the 2nd place award to the Coldwell Banker case at the 19th annual awards and educator’s conference in Chicago. The competition is co-sponsored by the Direct Marketing Educational Foundation and the Chicago Association of Direct Marketing. Dr. Spiller worked with Mr. Mark Sarrett, General Manager of CBPRO, and Dr. Carol Scovotti of the University of Wisconsin-Whitewater, a research colleague to develop the case. The Coldwell Banker case will be used for business and marketing case studies in college classrooms around the country.
About Coldwell Banker Professional Realtors (CBPRO)
CBPRO has been an independent franchisor of the Coldwell Banker brand since 2001, created through the merger of six independent real estate firms across Hampton Roads, Virginia. In the past six years, the company has grown to 13 offices with 299 agents. Its geographic area now starts at Richmond and extends south to northeastern North Carolina and the top of the Outer Banks.
Christopher Newport University is a four-year public university in Newport News, Virginia. CNU enrolls 4,800 students in programs through its College of Liberal Arts and Sciences and the Luter School of Business and offers great teaching, small classes and an emphasis on leadership, civic engagement and honor. Visit us at www.cnu.edu.